A few years back, Channel Island built the Average Joe to be a fun, simple, easy-to-ride surfboard and it became one of the brand´s top sellers. For 2019, after rounds of customer feedback and team testing, Britt Merrick have created a souped-up, sleeker version…the Ultra Joe.
The Ultra Joe boasts foiled rails, a double-bump squash tail, narrower nose with an updated rocker profile, and additional exit rocker. The result is a progressive step forward for beginner/intermediate surfers while at the same time is an inviting step down for average to good surfers seeking something fun and cruisy on the smaller, weaker days.
Despite all these changes, one thing remains the same: the fun factor.
EPS Epoxy Spine-Tek Construction:
The Spine-Tek construction is the result of the collaboration with Shapers Australia. SPINE-TEK is a precision engineered stringer spine utilizing a unique composition of fiberglass and resin. SPINE-TEK is based on the principles of elastic energy, to flex under pressure and then return the surfboard back to its natural rocker, providing surfboards with a more lively and responsive feel.
Performance through innovation, SPINE-TEK® is a world’s first with its unique fiber-based composition, delivers optimal flex based performance through the principles of elastic & kinetic energy. Through this process the surfboard loads up on energy and then releases, generating additional drive, speed, power & flow.
Weighing a mere ¼ of a pound and installed in the surfboard deck, SPINE-TEK replaces the traditional heavier timber stringers and is virtually break free.
